Organizations must place strong emphasis on a robust recruiting strategy,especially with increasing scrutiny by the government and the frequency of costly settlements for discrimination claims related to adverse impact. Furthermore, a successful recruiting strategy gives businesses a competitive advantage.
Massive amounts of recruitment data are available at most organizations, particularly organizations with applicant tracking systems. Utilizing this data to effectively measure recruiting efforts can make a lasting and positive impact to the entire business. Organizations should use available data to not only measure the effectiveness of recruiting efforts for meeting diversity goals but also to measure return on investment (ROI).